What kind of content should you put on your website?
When it’s time to write content for websites, many people get the same feeling they had when they were stressfully writing an essay for school. We understand. That is why we created a simple website questionnaire that will help you come up with simple straightforward content that will help your website become a valuable marketing tool.
What to put on your Home Page
The Home page should emphasize the highlights about your company. This is the initial communication with your clients or potential clients…make sure they remember who you are.
- What does your company offer and how can it help your consumer?
- Has your company received any distinguished awards? If so, who, what, when, and where?
- What separates you from the rest?
What about your About Us page?
This page will give your users an inside look into how your company came to exist. Tell the story.
- Where did you come up with the idea?
- Why did you start your company?
- Who is/was involved in the background?
And of course something about your Services
Here, your website visitors will be able to learn what your company does. Bullet points and short summaries tend to stand out the most for readers. Be clear and don’t use a lot of industry jargon that the regular person won’t understand.
- Describe each service and their highlights.
- Case Studies of previous projects/clients.
- What are the benefits of your services/products? How can it help the reader?
- Pricing information
- Do you have any specials?
- Are there any services that set you apart from your competitors?