What’s the big deal about getting good reviews on directory listings such as Yelp, Kudzu, and Yellowpages? You might wonder how something as simple as getting a good review from past and current clients can help your business. Yelp reports that “As of May 2010, more than 32 million people visited Yelp in the past 30 days.” It is easy to see how much traffic Yelp generates on a daily basis, and business owners must realize that this all translates to potential business opportunities for them. When done correctly, each of these 32 million people who visited Yelp in May 2010 has a potential to become your client.
Directory listings allow your company to get your word out. It’s like posting flyers about your company on every streetlight, except you are doing so online. Suppose your business is a retailer of sporting goods. When someone searches for a sporting goods store around their area, store such as Big 5 and Sports Authority may pop up, as will your business. People who have never heard of your company before become aware of your presence. As you build your reputation through good customer testimonials, your listing shows up higher and higher on search results relevant to your business. The more reputable you become, the higher the position of your listing, and higher the position of your listing, the more business you will generate.
The best part about all this is that it is cheap. With directory listing websites, you have the option of signing up for a FREE listing, or you can sign up for a “preferred” listing with added features and better positioning. Word-of-mouth is one of the most effective forms of advertising, and it is cost-efficient as well. If someone tries your product or service, and they absolutely love it, they may post a very favorable review on behalf of your company on one of these directory listings. From there, it will do the work all on its own. You won’t even have touch anything, as others will see the great results and satisfaction that other people have experienced with your business.
The Internet Agency helps businesses develop full-on Internet marketing plans, which may include helping you create a profile on every directory listing relevant to your business. In essence, we help you build a strong online presence, with managing great testimonials on directory listing websites being just one of the various tools we use to help you achieve your ambitious goals on the Internet.
For more information, feel free to contact us, and we will be happy to answer any questions you may have.
