Home Improvement and Internet Improvement

California Doors and Windows is a leader in San Diego’s Home Improvement industry.  They asked us to develop a new website and an Internet Marketing Plan to reach new clients.

IABB’s most recent campaign for Cali Doors and Windows was designed to remind people that it’s okay to ask for help from the experts, especially when it comes to home renovation. The campaign we created was branded by the slogan DDIY, or “Don’t Do it Yourself”, and it involves both humorous and serious daily DDIY updates. As a part of the campaign, we help California Doors and Windows connect with clients on a daily basis via social media outlets, blog posts, updated website content, press releases, etc. This far the campaign has been a successful means of standing out from companies (like Home Depot and Lowes) who convince people to undertake DIY projects. We are continuing to use humor and creative ideas to create interesting and informative content that accurately represents the ideals of our client. The campaign urges renovators to leave overwhelming home improvement projects to the professionals at Cali Doors and Windows rather than risk poor outcomes.