Restaurant Adds Internet Flavor to the Menu
On The Border Mexican Grill & Cantina is a restaurant of traditional Mexican food with Mesquite-Grill and Southwestern flavor. We love their food and figured everyone else would too, so we sought out to try to bring more people through their doors. IABB has developed a series of campaigns designed to get more people excited about OTB. One campaign that generated online excitement for the restaurant was the Top 100 Campaign. The campaign asked fans to submit their best reasons to have an OTB margarita. We received over 100 submissions, some serious, some funny. The winner of the “top reason” received a $50 gift card to On the Border. As a result of the campaign, OTB’s website, Facebook and Twitter traffic increased, ultimately bringing more people through the doors at On the Border Mexican Grill and Cantina.
See our work in progress:
On The Border San Diego Website
Facebook Fan Page that will make you hungry